Social Media Course
The world has become increasingly interconnected and, as a result, more complex than ever before. We are surrounded by many networks in our daily lives, and these networks are now available on the internet in the form of graphs that conceal much hidden information. They include surprising secrets that have been revealed from time to time with the help of tools such as graph theory, sociology, game theory, etc. The study of these graphs and the discovery of their properties with these tools is called Social Network Analysis. Social Media Course
How does a social network work?
Social networks on the internet rely on technology and internet connectivity. Users can access social network sites using their computers, tablets, or smartphones. They are used to organize, store, and retrieve data in an easily understandable format. Social Media Course
What is the purpose of social networks? Social Media Course
Social networks fulfill the following four main objectives:
Sharing: Friends or family members who are geographically dispersed can connect remotely and share information, updates, photos, and videos. Social networks also enable individuals to meet others with similar interests or expand their current social networks.
Learning: Social networks serve as great learning platforms. Consumers can receive the latest news instantly, get updates about friends and family, or learn what is happening in their community.
Interacting: Social networks enhance user interactions by breaking down barriers of time and distance. With cloud-based video communication technologies, such as WhatsApp or Instagram Live, people can have face-to-face conversations with anyone in the world.
Marketing: Companies can use social network services to increase brand awareness, improve customer retention and conversion rates, and promote brand identity and voice.
What are the different types of social networks?
While there are different categories of social network sites, the six most common types are as follows:
Professional connections: Aimed at professionals, these social networks are designed for business relationships. These sites can be used to make new professional connections, improve relationships existing business relationships, and explore job opportunities. They may include a general forum where professionals can connect with collaborators or offer an exclusive platform based on specific professions or levels of interest. Some examples are LinkedIn, Microsoft Yammer, and Microsoft Viva.
Multimedia sharing: Various social networks offer services for sharing videos and photos, including YouTube and Flickr.
Social networks in business Social Media Course
There are many ways a business or organization can use social networks. Globally, the average person spends over two hours a day using social media. This represents a major opportunity and market.
Most social media are directed as for-profit companies. They earn most of their revenue from selling advertisements or promoted content. Facebook’s parent company, Meta, has a market cap of nearly $300 billion.
Social media can be used for research, engagement, and customer marketing. They offer a way to directly connect businesses and customers. Brands can build a community around themselves. Social networks collect information about users' likes and dislikes, allowing for highly targeted advertising. Social media listening allows an organization to learn what people are saying about their company.
Many businesses are implementing internal social networks. In very large organizations this can increase employee engagement and satisfaction. Also, as teams become more geographically diverse or have members working from home, private social networks can promote collaboration and information sharing. Social Media Course
