Internet marketing
Internet marketing is a marketing marketing applied in the online world with the goal of attracting visitors interested in someone's products or services. It includes social media, search engines, blogs, videos, and email. Its activities start with creating an online project for building a website and then continue with promoting it through various channels.
Internet marketing is integrated through the activities of:
Web marketing management is an organizational discipline that focuses on the practical implementation of marketing. This means the techniques and methods within companies for managing marketing resources and activities.
Strategic online marketing is a process through which a company determines the most suitable competitive strategy to achieve its objectives.
Why is online marketing so important?
Because online marketing is not a cost in itself, but a investment to increase visibility, contacts, and sales while always keeping an eye on your market statistics.
Its benefits are:
Reduced costs: using the internet to connect with your customers targeted is less expensive than promotion through traditional media such as TV, radio, and print media.
- Opsione të shumta: Mjetet e reklamimit janë të shumëllojshme dhe me një zgjedhje të gjerë.
- 24-hour marketing: With online marketing, your advertising campaign can run 24 hours a day, 7 days a week, and advertisers don’t need to worry about opening and closing hours or paying their staff overtime.
- Customer acquisition is fast and easy: Consumers can access products and services at no cost. This eliminates travel expenses for shopping and allows users to make a purchase from the comfort of their home.
- Synimi i tregut: Me ndihmën e marketingut në internet mund të synoni reklamat bazuar në objektivin që dëshironi të arrini. Duke krijuar kështu lehtësisht një fushatë reklamuese.
- Mbledhja dhe personalizimi i të dhënave të klientit: krahasuar me tregun normal, është më e lehtë për marketingun në internet të mbledhë të dhëna të klientëve bazuar në nevojat e tyre, duke ruajtur faqet e vizituara nga klientët duke shkuar direkt në pikën e reklamimit pa u shqetësuar nga lloje të tjera të reklamave.
How to do internet marketing?
Online marketing means taking care of various aspects of online communication.
For example, in Web Marketing, the first thing you need is a platform where you can upload the marketing materials you will create.
The main platforms are:
- Facebook;
- Website;
- Blog;
- YouTube.
Depending on the strategy you want to follow.
Then, you can create a blog where you can write marketing articles. Start writing promotional articles that are relevant to the goal you want to achieve.
To be truly effective, a website must combine an attractive design with a solid business model. This could include the following options:
- selling physical or digital products on the site;
- generating revenue through advertising;
- increasing sales of a physical store.
Once you have created your website, you need to determine what it is marketing strategy which is very important for good product sales.
