Digital Advertising
Digital advertising, also known as online advertising, is a way of promotion of promoting products, services, or brands in the digital environment. This includes a wide range of strategies and channels to communicate with the audience online.
Digital advertising is one of the most effective ways for businesses of all sizes to expand their reach, find new customers, and diversify their revenue streams. Each advertising network has its unique strengths that you need to leverage if you want to get a return on your investment.
What is digital advertising?
Digital advertising refers to any digital means of what many people call "pay to play." You pay for your business to appear on popular online channels, including search engines, social media platforms, websites, apps, and more.
Types of digital ads
There are four main digital advertising channels: search ads, display ads, social media, and video ads. What is the difference between them in terms of marketing?
Search engine ads
Search engine advertising is also known as paid search, PPC, search engine marketing, search ads, or text ads.
Search ads are text-based ads that you see on the search engine results page (SERP). They appear based on what a user has searched for and can be seen at the top of the results, at the bottom, and sometimes on the sides. You can display search ads on Google or Bing, but Google is the primary alternative.
Search ads include shopping ads, as Google has a "Shopping" option.
Ad display
Display ads, also known as banner ads, are the ads you see on websites and apps. Unlike text-based search ads, these are image-based and come in various shapes and sizes. There are many networks where you can run display ads, such as the Google Display Network. Naturally, it is one of the most popular.
Social media advertising
Advertising of social media it refers to ads on popular platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, and more. Like display ads, they come in various formats and placements. They require a bit of creativity, from images and videos to immersive mobile experiences.
Video advertising
Social networks and display networks support video ads. But we are talking about video as a channel, not a format. The world of video streaming and OTT can be complex, but what is the video channel? YouTube, of course. YouTube ads include video ads that play before, after, and during videos. They also include non-video ads that appear above videos and in search results.
Digital advertising offers an effective way to reach the audience in the digital environment. Using appropriate advertising strategies and choosing the right channels are essential for achieving success in an increasingly competitive online market.
