Online advertising
Online advertising is a low-cost and effective way to promote products and services for your business. It also helps to build awareness for your brand.
Advantages of online advertising Online advertising
- Easy global coverage – Nowadays, people tend to search for information about products and services on various platforms. But mostly through search engines like Google, Bing, Brave, etc.
- Affordable for any budget – According to Seriously Simple Marketing, the minimum cost to reach an audience of over 2000 people is three times cheaper than traditional advertising methods. So, every company from a small business to a large enterprise, anyone can use digital advertising
- Drives traffic to a website – The more visitors you have on your site, the more potential customers you have. This will result in increased sales. Online advertising aims to attract the attention of users and direct them to your website.
- Allows targeting – Unlike traditional marketing media that advertise to everyone without filtering, online advertising tailors the message to turn a specific audience into buyers.
- Create different touchpoints with your audience – Online advertising helps you appear in the right place at the right time to communicate with your audience. Use social networks like Instagram and Pinterest to showcase products. To share news and build long-term relationships with your audience, reinforce them with email marketing. By wisely using different types of ads, you can show that your company is always present and ready to serve.
- It is measurable – Unlike offline marketing, where cost and effectiveness are somewhat approximate, with digital marketing you can accurately track your return on investment and the efficiency of online advertising.
Disadvantages of online advertising
The main challenges associated with online advertising include fierce competition, the cost of mistakes, complicated analytics, and annoyance from ads. Let's take a closer look.
- High competition – You need to prioritize your customers' needs and regularly improve your product. This is to make it competitive.
- Mistakes are expensive – Targeting the wrong people, choosing highly competitive keywords, and abandoning your advertising campaign after deactivating it are the most common mistakes that can cost you a fortune. To eliminate these mistakes, you either need a high-level specialist or a lot of experience. Both options require investments.
- Complicated analysis – To analyze the performance of ads, you need a third-party platform like Google Analytics. You also need experience to interpret the results accurately. Medium-sized businesses and large brands have analysts to make their ads more targeted and effective.
- Annoyance from ads – Users see ads almost every time they open a website. For this reason, they simply ignore them without noticing. To combat this, make sure your banners target the right people who need your offer.
