Marketing Studio
What does a marketing studio do? What are the tasks of a marketing studio?
- Direct marketing,
- Interactive marketing,
- Word of mouth,
- Sales force design,
- Sales force management,
- The principles of personal selling.
New technologies have encouraged companies to shift from mass communication to more focused, two-way communication.
Strategies and techniques for advancing promotional sales.
Sales strategy promote present a group of activities that are applied to increase the sales of products and services. This can be done by implementing a special promotional campaign with activities advertising, with free sample giveaways, demonstrations, exhibitions, and also promotional discount prices.
The development of the sales promotion strategy assumes compliance with the following issues:
- Approaching buyers and creating their desire for the product or service,
- Implementation of the product branding strategy,
- Competition strategy,
- Promotion strategy,
Other factors that influence product availability and pricing policy.
Marketing Development Concepts
The most important concepts used in marketing are: segmentation, targeting, positioning, needs, desires, demand, supply, brands, values and satisfaction, exchange, transactions, relationships and networks, marketing channels, supply chain, competition, environment, and marketing programs.
The notion of the 'marketing concept' encompasses the philosophy of the enterprise, institution, or individual, characterized by a focus on the consumer. This is expressed through the continuous and harmonious effort of the entire enterprise in the process of fulfilling consumer needs and desires, as well as achieving the company's objectives.
- Where do consumers want to buy?
- When do consumers want to buy?
- How do consumers want to buy?
- What do consumers want to buy?
- Why do consumers want to buy?
- Who are the target consumers?
Production Concept
This happens when the producer positions themselves as king and leads the market. The moment the product enters the market, there is automatically demand. In this aspect, the primary role of marketing is to utilize only one of the elements of the marketing mix.
Sales Concept
It is the level where companies expand their staff, and competition becomes more evident compared to the production concept, where demand was quantitative. The presence of a large number of identical or very similar products or services in the market increases competition.
Marketing Concept
It arises when, with increasing competition, supply exceeds demand. As a result, it becomes evident that a company cannot increase its profit or even survive without implementing an accurate marketing concept. If the company does not acknowledge consumer needs, competitors may better fulfill their demands, inevitably leading to growing losses.
