Business Marketing

Business marketing is not only about making money; it is not just about sales, advertising, or just about publicity. All these elements intertwine, creating satisfaction from sales, profits, or even when others talk about it, giving publicity. All these actions are done by companies to keep their customers close through different strategies, ensuring a profit aimed at securing resources to act in the coming years. Therefore, defining the right strategies aimed at long-term development businesses in the market is difficult. For this, experts are needed from the field of marketing.

Marketing Strategies

The questionnaire is the research tool used to collect data from businesses and is constructed with various questions mainly related to marketing strategies, but also other questions concerning marketing and sales, providing a clear overview of how marketing strategies are being implemented in practice and how much importance is given to marketing in our manufacturing enterprises. Due to the intense competition in the food product market, for companies in the food sector, in general, the issue of planning and implementing adequate marketing strategies is challenging.

In the case of services, there are several issues that affect the setting of prices for services. This complicates finding adequate alternatives for attracting customers in crisis situations. When prices are the main factor that differentiates the types of services offered in the food market, the main cost of producing a service is labor.

Internet Promotion

Online promotion offers the opportunity to showcase the specific features of products and services. This allows for the presentation of a wealth of information that will attract buyers. It should also be emphasized that online promotion is a complementary part of a company’s overall promotional campaign. The effects of using the Internet as a tool for promoting products and services can be seen in its impact. This is expressed in percentages, showing how much awareness has increased for a product or brand, and how sales have grown. The internet provides opportunities for data consumers to avoid multiple intermediaries, whose role is to collect data from various sources and make it accessible to consumers.

Online promotion has the following advantages:

• The internet allows consumers to access a large amount of data. It also provides access to a wide range of products and services sold through the internet;
• The transfer of propaganda messages through the internet is much faster than with conventional written materials;
• Promotion through the internet is relatively cheaper;
• Communication through the internet makes it possible to send the same message to many people.