SEO Expert
SEO expert, or search engine optimization expert, is the practice of optimizing your website with the goal of improving keyword rankings and increasing organic traffic from search engine results pages (SERPs).
Forget the ranking #1 for a second. To rank on the first page of Google for a term you're interested in (let's say it's "cloud computing platform"), you need to master the basics of SEO and make changes to your website and desired landing pages to optimize them for cloud computing and cloud platform keywords.
SEO is a core part of marketing that enhances your website’s visibility for searches related to you. If your website does not appear in the SERPs for keywords and phrases you think you should be ranking for, either you're doing something wrong or you have more work to do.
Some reasons why you are not ranking include:
- Your competitors have better content
- You are not using keywords effectively.
- You are using poor link-building practices.
- The loading times of your website are slow.
- Your website has a poor user experience.
The online marketing industry continues to grow as more businesses go online to sell to a vast pool of potential customers. But for any business to thrive, they must make themselves easy to find in a quick Google search (or Bing, Yahoo, etc.). Currently, there are over 1 billion websites, and each one needs to capture attention on search engine results pages (SERPs).
How can you get started on becoming an SEO Expert?
Understanding how search engines work
A part of ensuring the optimization of your websites is understanding how search engines work. Search engines care about users by ranking websites that are most relevant to the terms people are searching for.
What are the benefits of SEO expert?
SEO has become quite popular in today's digital marketing world. Countless businesses rely on it to maintain a strong online presence, attract new visitors to their websites, and generate leads.
There are a variety of ways businesses benefit through SEO experts:
SEO has excellent ROI
In a vacuum, data from organic search typically has a higher conversion rate compared to leads generated from paid search and social ads. And while you are spending money on ads, SEO is more about investing your time.
SEO improves online visibility
People conduct organic searches in various ways and with different combinations of keywords. If your website appears in search results with keywords (cloud computing, cloud platform), there is a good chance you will have strong visibility.
SEO gives credibility to your brand
Your ranking is often synonymous with your credibility. Would you trust a business that doesn't have a strong search presence?
SEO provides insights into the minds of customers
Analytics tools (such as Google Analytics) are an important aspect of SEO. Analytics can decode customer search trends, page preferences, search tools, and even their locations. Dive into the minds of your customers so you can optimize your website for them.
Benefits of becoming an SEO expert
SEO is perhaps the most challenging and rewarding discipline in marketing. By combining data, analytics, content marketing, and technical skills, mastering and leveraging SEO will unlock your marketing potential.
SEO expert requirement
SEO professionals are in high demand as companies practice search engine optimization to stay ahead of competitors. SEO experts are hired to help marketing teams attract quality online traffic, assist in creating successful digital campaigns, and bring new opportunities to companies.
Regardless of whether you are currently a professional SEO professional or are working in this field, this SEO job promises extraordinary growth potential. There are other paths you can take with SEO experience as well, including marketing content, business consulting and data analytics.
Job responsibilities for an SEO expert
Many different components make up an SEO strategy. Your days in a typical SEO job will be quite varied, and your responsibilities are likely to include the following:
Optimization
Optimization will be the most important responsibility of an SEO expert. This includes both on-page and off-page search engine optimization. The main types are:
On-page SEO
- Content creation and optimization
- Conversion optimization
- Paragraph title tag, title tag, meta description tag
- Images and ALT text
- Keyword research and placement
- URL structure
- User experience
Off-page SEO
- Asset creation (infographics, videos, etc.)
- Guest blogging
- Increase traffic from social media to your website
- Link building
- Press releases
Mobile optimization
As an increasing portion of searches occur on mobile devices, Google wants its index to perform well for mobile users. The user experience on a mobile device, in turn, will impact your mobile SEO.
Keyword research
As an SEO specialist, you will conduct keyword research to determine the importance and competition for targeting the best possible keywords.
Analysis
How do you measure what has worked and what hasn't? This is where analytics come in, and you will regularly track and analyze data to see how your websites and keywords are performing.
Link building
When another website links to yours, it is called a backlink or inbound link, and it is one of the most important ranking factors. One of your responsibilities will be "link building," which involves seeking opportunities to get other websites to link to yours for free.
Continuing with Industry
The first step to becoming an SEO expert is reading articles authorized by well-known professionals and following the latest search marketing news to stay on top of industry changes. Continuing and developing your strategies is an ongoing responsibility.
Working with other marketing teams
As they handle all these responsibilities, a typical SEO expert in a corporate environment will spend time working with other marketing teams to align strategies, including the following:
- Content marketing
- Paid search marketing
- PR
- Social media marketing
- Web development
Steps to becoming an SEO expert
In today's modern world, you can learn countless skills on your own, and this can be done online. This is done in a structured and comprehensive way. Here are seven steps to follow if you are new to the industry and aim to become an SEO expert:
- Learn the basics of how search engines work
- Understand SEO strategies and concepts
- Participate in SEO training
- Keep up with industry trends and news
- Get to know SEO tools
- Experiment with SEO tactics on your website or blog
- Show employers your efforts and results


