Business Marketing
How to Market Your Business. The sustainable development of the enterprise in market requires the precise implementation of business strategies. Execution is a critical moment for every enterprise. Marketing managers must find the easiest possible techniques to implement in practice the strategies of marketing to achieve the organization's goals.
Since most of the enterprises in this study do not have marketing experts, we recommend hiring professionals in the field of marketing, while financially stable enterprises should establish a marketing department within their organization. The development of a marketing department as a separate unit within an enterprise is necessary for companies that aim for success and must be implemented in practice.
Public Relations in Business Marketing
Public relations include various programs designed to promote or protect the image of the company or its products. Through public relations, the following is ensured:
- The introduction of new products,
- The distribution of products,
- Familiarizing consumers with products,
- Encouraging sponsorships,
- Tracking of websites.
The communicative-promotional combination.
Promotion, as an element of the marketing mix, should be coordinated with other elements of the marketing mix, but the coordination should exist within the promotion itself, which consists of:
- economic promotion mix, or simply advertisement;
- personal selling
- sales promotion and advertising.
Creativity in promotion Business Marketing
Creativity is the ability to present new and different perspectives on certain things or actions in a way that stands out from others. This means having sufficient knowledge of the work being done and thinking in a way that differs from others. Innovation is also very important for creativity. Innovation is the act of creativity and represents a process or technique that can bring about significant changes in the creation of promotional materials, as well as in the technology used to prepare and present them.
What is important for creativity is also logical thinking, which actually represents a series of actions to express what people currently know. The need for logical thinking increases when there is a lack of solutions to a specific problem or a need to provide a solution that cannot be achieved through traditional thinking.
Creativity in Marketing Biznesi
Creativity is the ability to think of something new in an unusual way and to come up with a solution to a problem that is unique or one of a kind. Such problem-solving solutions are those that do not exist elsewhere. Creativity can be convergent, meaning it is oriented towards creating a solution or answer to a question or problem. Specifically, when a problem or question requires multiple answers or solutions.
In the field of creativity for business marketing, creative people stand out. They work to create new products, new production processes, new presentations of products, and so on. Creativity is an activity that encompasses several important aspects, which can be expressed as:
- Originality
- Intelligence,
- Unusual,
- Benefit,
- Parable,
- Intellectual leadership.
Creativity is a mental and social process of discovering new ideas or concepts. It also involves making new connections in the creative mind between existing ideas or concepts.
