Marketing in Albania
Marketing in Albania in recent years has experienced significant development, although it must be said that it is not like in other countries. In the past, we only used to see marketing that were made on different TV channels of those businesses that were market leaders. So, the main companies where the budget was also higher. Now, there is a different pace; everything is simpler due to digitalization.
How has marketing evolved in Albania?
Nowadays, marketing in Albania has become more affordable. Every business now allows anyone to market their product or service. Marketing in Albania is no longer about whether you're a big or small business or if you have few or many employees. So, we can say that marketing in Albania is democratize.
What happened that made marketing in Albania affordable for all businesses?
Marketing in Albania has become much cheaper, but not only in our country. In all the countries of the region, we see that marketing has reached new heights like never before. All of this comes as a result of digitalization. The internet takes up an important part of our day. Now, we see people browsing through different applications such as Google, Facebook, Instagram, YouTube, TikTok, etc.
How do different businesses apply marketing in Albania, and what methods do they follow?
Methods of online marketing are endless, and you will need a specialist if you want to implement them for your business. But we will give you a simpler understanding of what might be useful for your business.
Marketing in social media
Social media, as we mentioned earlier, are an important part, taking up most of the day. This makes them a significant factor. You only need a strategy and a marketing plan. This will make you a key player in your industry and persuasive to your audience. You have endless opportunities to leverage. Keep in mind to be as creative and consistent as possible.
- You can use the advertising option
- Share value in your posts by showing the audience how to use your product
- Të tregoni se si produkti juaj zgjidh një problem thelbësor të tyre. Kjo i bën ata klientë potencial
- You can create some funny videos to make your audience share your posts
Influencers
We often see public figures appear on screen and have an audience that follows them on social media and is preferred by a large number of people. They become some of the best marketers for businesses in our country by showing their audience where they bought a product. They use their social networks for this and it proves to be very successful. Many others show where they have received a particular service, such as getting their car repaired or which restaurant they ate at. This significantly boosts the reputation of your business, giving you the opportunity to become a market leader.
Email marketing
It’s not that email marketing is widely used in Albania, but it is a powerful tool for many companies. It consists of sending emails with the purpose of marketing a product. With these email campaigns that you will create, you will need to have a list of emails of people to whom you will send it. You will mention your product or service and more. It is widely used by various businesses to advertise an offer they have.
SEO, or otherwise known as search engine optimization
Unlike many other marketing methods, this one is among those that don't require money. It only needs consistency and dedication. You will need a specialist in this field who will make your website appear at the top of any list in your industry. The goal is to post as many articles as possible on your website, and Google's algorithm will notice how consistent you are. Google wants to rank a website with the most blogs and posts at the top of its search engine. In this way, if a user types in a keyword related to your field, they will find your page first.
Where can you find marketing specialists in Albania?
We are a marketing agency that has been offering marketing services for over 6 years. We have over 300 clients, and our experience in this field makes us the best in the market. What we offer you is not just a service. More than a service, we offer support. We create a personalized package for you that includes the services you need. More than that, we provide continuous marketing consultancy support. Our company offers you the best service you can find in Albania.
Do you want to become a marketing specialist in Albania?
We also offer marketing training by teaching you from our experience. We will not just give you a marketing training. We will show you how to implement what we teach you. You will be able to apply what you learn in our training. We will support you throughout the entire process and at the end of this training. It is important to mention that you will implement what we say. You can learn something online, but implementing it in reality will be even more difficult. Especially in the Albanian market, where everything is different from what it is outside the country.
