Marketing training

Marketing is a vast field with no end, and if you manage to be a professional you must continuously follow marketing trainings to reach your full potential.

What is offered in online marketing training? Marketing training

Do you want to learn the techniques of digital marketing to lead your entire strategy? Would you like to better understand ads on social media platforms to optimize your campaigns? Or do you want to improve your website's indexing?

1. Digital strategy

Digital strategy is a marketing action plan used to achieve business goals in the digital world. This strategy involves using a range of digital channels and tools to connect with the audience, increase impact, and drive benefits. Here are some key elements of a digital strategy:

• Audience analysis and definition
• Using appropriate platforms
• Content creation
• Social media marketing
• Analysis and monitoring
• Renovation and improvement

A successful digital strategy is relevant, data-driven, and continuously improved to achieve marketing and business goals.

2. Search engine optimization (SEO)

SEO refers to the process of improving a website to increase its visibility on Google, Microsoft Bing, and other search engines whenever people search online for the products we sell, the services we offer, or information on topics in which we claim to have deep expertise.

3. Search engine advertising (SEA)

Search Engine Advertising (SEA) is a branch of online marketing. Ads in the form of text or images are posted on search engines like Google or Bing. These ads then appear prominently on the SERP (Search Engine Results Page). This method is a primary source of revenue for search engine providers. Search engine advertising is a cost-effective way to enhance businesses and brands, as appearing higher on the SERP makes brands and products more visible.

4. Community management

When businesses invest in community management, they transition from an everyday brand to a human brand. A brand that deeply cares about the people who support it, work for it, and interact with it. So, you are collaborating with them more than just having customers.

5. Google Analytics

It is a web analytics tool that measures the traffic coming to your website. This provides solutions for all businesses that require monthly reports of their performance.

Analytics can generate customizable reports to track and view data such as the number of users, bounce rates, average session duration, sessions by channel, page views, goal completions, and more.

6. Tag Manager

Google Tag Manager (GTM) is a free tool that allows you to install, store, and manage marketing tags without modifying the website's code.

Marketing tags are small pieces of code that track user actions and collect data.

7. Google Search Console

Google Search Console (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views their site and optimize its organic presence. This includes viewing your referring domains, mobile page performance, rich search results, queries, and pages with the highest traffic.