Marketing Training
This marketing training will be something that enables you to understand everything related to digital marketing. The training will last for two months. In these 2 months, you will take the first step towards entering this profession with basic knowledge.
What are the topics that will be covered in this marketing training?
Digital marketing is a very broad field, and we should never stop learning. These are the topics we will cover, and each one is a profession in itself. This marketing training will help you choose the field where you will work and enjoy the most. This will make you specialists in a direction that you will love, and you will become the best in it.
1. Social networks and their use is the main topic in this marketing training
Of course, the main topics for this marketing training are social media. An interactive technology that facilitates the creation, sharing, and collection of content, ideas, interests, and other forms of expression through communities and virtual networks. Social media refers to new forms of media that involve interactive participation.
2. Content creator/hashtags/captions
A content creator is someone who produces entertaining, educational, or promotional material to express themselves through any social network or channel.
Hashtags are a word or phrase preceded by a hash symbol (#), used on social media pages and apps. They identify digital content related to a specific topic.
Captions or subtitles in Albanian are placed on every video, translating the audio into writing.
3. Canva
Canva is an online graphic design application used for creating images and social media presentations.
4. Strategies and their use a key element in this marketing training
How to build an online strategy and use it on your social networks or those of a business you manage.
5. Sponsor ads
Sponsored ads, also known as pay-per-click (PPC) ads, are a form of online advertising where businesses pay a fee each time one of their ads is clicked. These ads are typically placed at the top or bottom of the search engine results page (SERP) and are labeled as "Sponsored" or "Ad" to distinguish them from organic search results.
6. Brand awareness and brand optimization
Brand awareness is the extent to which your audience is familiar with your brand identity and its products or services.
Brand optimization means ensuring that your business is immediately noticeable and attracts the interest of potential customers.
7. E-mail Marketing
Email marketing is a form of digital marketing that uses email to connect with potential customers, increase brand awareness, build customer loyalty, and promote marketing efforts.
8. In this marketing training we will also talk about security on social networks
Social media security includes a set of policies and procedures used to protect users' information and privacy.
9. VN editor/ CapCut/ Video editing
VN Editor is an easy-to-use, free application for video editing without watermarks.
CapCut, like VN Editor, is an app that you can use to create professional videos for your social networks and beyond.
We will teach you how to create professional videos, starting from filming them and ending with the possibilities that different apps offer based on your skills.
10. AI Artificial Intelligence and Chat GPT
Artificial Intelligence (AI) refers to computer systems capable of performing complex tasks that historically only humans could do, such as reasoning, decision-making, or problem-solving.
ChatGPT is a language processing tool driven by AI technology. AI allows you to have conversations with a robot that feel similar to talking with humans.
11. Upwork + Fiver
Two platforms commonly used by people who want to work online from home for foreign companies, also known as freelancers, allow you to connect with clients from other countries.
12. Sale
This marketing training is not only for your development as a social media manager but also for learning how to sell your services. We will explain how you can become a salesperson who successfully converts every client into a buyer.
13. Customer relationship
Building strong relationships with clients will undoubtedly contribute to your success as a salesperson. Client relationships are a necessity in today’s world.
14. Affiliate marketing
Affiliate marketing is a process where publishers earn a commission by promoting a product or service. This is done by a retailer or other advertiser using an affiliate link.
The real value in this marketing training
We will share our experiences with you in this profession, where the opportunities are endless. We will show you where you need to be cautious and how to view something as a great opportunity to reach where you want to go.
